We’ve all heard those commercials:
“104% of adults don’t get enough sleep, so you need our mattress.”
“If a hockey fight breaks out on the other side of the bed from you, our mattress is so stable, you’ll never feel a thing.”
“All the cool kids are buying our mattresses.”
Blah blah blah.
Thanks to a very generous anonymous donation to the church, we were able to snag a great deal on a week of year-end radio advertising. I recorded a spot today that will air on all of the top 5 secular radio stations across Clarksville next Monday-Friday. The ad starts with the ticking of a clock and a loud alarm clock. One of the lines in the spot says, “This is not another boring mattress commercial and I’m not going to tell you how sleep-deprived you are…” I went on to say that although we need plenty more physical sleep, it’s the opposite spiritually – we don’t need any! Unfortunately, that’s where most people spend the majority of their lives – asleep to the things of God.
Awaken is out to change that.
One person asked me, “Why advertise on secular stations instead of the Christian station?” Simple answer: target audience. We love Christians and want to pack the church with Christians, but our main target is not Christians – it’s the rest of Clarksville – the unChristians, if you will. They’re probably not listening to “Christian” music, so we’re tuning into their channel. One day we may advertise on a Christian station, but we’re not there yet.
Pray that the ads reach the right people and that people who normally don’t want anything to do with church want to come check it out.
If you want to listen to the ad, you could listen to 94.3, 97.5, 100.3, 107.9FM or 540AM here in Clarksville simultaneously on 5 different radios for hours on end next Monday through Friday and hope to hear it. Or for a much easier approach, go to our website and click play on the link in the bottom right corner. Enjoy and let us know what you think!
On a side note, I asked them to air the ad right after a boring mattress commercial. I don’t think they’ll be doing that.